The Nature of Valuation: Consciousness, Memories, and Resonance

The Nature of Valuation: Consciousness, Memories, and Resonance

Kristina Wiltsee
|
July 23, 2024

Valuation is a concept that often seems straightforward on the surface. We frequently use monetary terms to quantify the worth of objects, properties, or businesses. However, this perspective only scratches the surface of the true nature of valuation, which is deeply intertwined with consciousness, subjective memories, and personal resonance.

At its core, valuation is profoundly personal. It is shaped by our experiences, memories, and the emotional connections we form with people, places, and things. When we talk about the value of something, we are not merely discussing its market price; we are delving into how it resonates with our soul. This subjective nature of value becomes particularly evident when we consider the concept of passing something on to others, be it a cherished heirloom, a piece of property, or a business.

Consider a beloved family home. Its market value can be appraised based on location, size, and condition. However, to the person who grew up there, the house holds immeasurable worth. It is a repository of memories – the laughter of family gatherings, the quiet moments of introspection, and the milestones of life. This emotional and spiritual connection transforms the house into something far greater than its material components. When it comes time to pass this home on to another, conveying this intrinsic value can be challenging. The new owner may appreciate the house, but the depth of its significance, born from years of lived experiences, might be difficult to communicate.

The same principle applies to the realm of business. Building a business from the ground up is a journey filled with challenges, triumphs, and lessons learned. The value of a successful business is not just in its financial statements or market position; it is also in the blood, sweat, and tears of its creator. The obstacles overcome, the late nights, and the relentless pursuit of a dream all contribute to the business’s true worth. This intangible value, stemming from the personal journey and growth of the entrepreneur, is what makes the accomplishment so profound.

When passing a business on to posterity, an inherent hope exists that the new custodian will benefit from the foundation laid and the lessons learned, sparing them from the same struggles. However, this transfer of value is complex. The new owner may not fully grasp the sacrifices made or the emotional investments poured into the enterprise. They might see the business as a successful venture but miss the profound connection that the original owner has with it.

This disconnect is not necessarily negative. It highlights the evolving nature of value as it transitions from one person to another. Each individual brings their consciousness, memories, and resonance to the table, creating new layers of value. While the original creator's challenges and triumphs form the bedrock of the business's worth, the successor’s fresh perspective and new experiences will shape its future value.

Understanding the subjective nature of valuation encourages us to appreciate the deep, personal connections we have with our possessions and endeavors. It also reminds us to be mindful and communicative when passing something on to others. Sharing the stories, struggles, and joys associated with an object or business can help bridge the gap, allowing the new owner to understand and honor the legacy they are inheriting.

In essence, the true value of something is a complex interplay of tangible worth and intangible resonance. As we navigate our lives and legacies, recognizing and respecting this dual nature can enrich our connections and ensure that the essence of what we cherish continues to thrive, even as it evolves in the hands of others.

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